It Takes Two —
brand communications  
for web3 & AI startups

strategy | PR | design | content 

It Takes Two logo
[ 01 ]

HOW WE CAN HELP

Branding & positioning

Research-based visual identity and messaging to define your brand.

Content strategies and execution for your brand and team members’ owned channels.


Content & editorial

Industry insight

Advisory services, market research and workshops, rooted in deep expertise in web3 and AI comms.

[ 02 ]

WHY WORK WITH US?

Proven success cases with top projects in web3

We worked with:
raribleankraavegotchieesee
COMMS HIGHLIGHTS
1. 0→1 product brand and comms support leading to $1.5m+ followers combined and $500 million trading volume (Rarible)
2. Organic media placements in CoinDesk, Decrypt, Blockworks, TechCrunch features (Rarible, Aavegotchi, Fluence)
3. Editorial newsletters concepts & execution with 200k+ subscribers (RARI Foundation, Ankr)

DESIGN HIGHLIGHTS

VIEW DECK
[ 03 ]

ABOUT US

Xenia Vyazemsky
Xenia Vyazemsky
Masha Vyazemsky
Masha Vyazemsky

Masha and Xenia Vyazemsky are senior marketing executives with 5+ years of expertise in communications, media strategies, and community building in web3, tech and entertainment.

As a VP of Marketing at Rarible, Masha helped the company 
to grow owned channels from 2000 to 1,5+ million followers, reach 1 million MAU and grow one of the most recognizable brands in the NFT scene.

[ 04 ]

OUR COURSES

Developer friendly APIs that interact with Bitcoin.

Developer friendly APIs that interact with 2

[ 04 ]

GET IN TOUCH

©IT TAKES TWO. 2023